Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid

We’re losing PPC ad data. While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way. This lack of visibility makes it

Out of all of the major social networks, Instagram has remained one of the most closed. It doesn’t let you put links in your captions. It hasn’t added as many other functions, though we do now have Instagram Stories.  For a long time, it didn’t allow third-party apps to post to

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The days of the paper punch cards and physical time clocks are fading in the rearview mirror. But time clock software isn’t just a less clunky alternative to the

The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you

Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear in your living room. But Google’s visual search technology for Android, Google Lens, does a lot more than that. It enables

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There’s a constant war between growing a business and keeping an operation lean, mean, and agile. How does a company stay efficient, even as they are trying new things

You’ve done the incredible—you’ve built an app and started marketing it. While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones,

Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups, it’s essentially a community within Facebook’s platform

The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is. After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities. You need

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Looking to dive right in? My top recommendations for webinar software to suit just about every business need are Demio, Livestorm, or EasyWebinar.  With so many people working from

You’ve poured a ton of time into creating a blog. You are regularly posting content, so you’re starting to build up an audience. At some point, you’ll probably want to monetize it, right? Why not get all that hard work to pay off? So, you dive into affiliate marketing, which