You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the fight to stay organized, healthcare professionals have an uphill battle. Billing is more complicated than the human genome. Government regulations add extra steps to every task. Decisions

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Being on top of work feels so much better than the reverse. A stakeholder asks you a third-decimal-place question about a future project. You nail it. The answer is

The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely. Google Trends data shows a massive dropoff since RSS hit its peak back

Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links

Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network. This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. I’ve managed countless projects, hundreds of teams, and used many different types of management software over the years. And you want to know a secret? It doesn’t matter which

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day.  It’s great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you serious about growing your business? Your website needs to be able to grow with you. Shared hosting limits your site’s space, and you’ll soon outgrow it. But