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If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy.  But should you build your own in-house marketing team or hire an agency partner?  There are compelling reasons for both, and it mostly depends on your situation.

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge

Hiring and working with a digital agency comes with a lot of considerations.  Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like.  In order to ensure that you are getting the most out of your

Hiring and working with a digital agency comes with a lot of considerations.  Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like.  In order to ensure that you are getting the most out of your

Hiring and working with a digital agency comes with a lot of considerations.  Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like.  In order to ensure that you are getting the most out of your

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know

You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests.  Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail. This is

12 Best Landing Page Examples

Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can

How to Get More YouTube Views

Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed

Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. I understand the feeling when you see that number creeping